Our Story
Where Beauty Becomes Art
Founded in 2018, I Am Beauty was born from a simple vision: to create a sanctuary where clients can escape the everyday and emerge feeling transformed.
A Vision of Luxury
I Am Beauty began with founder Letitia Leid's dream to create more than just a salon - she envisioned a complete beauty destination where clients could experience world-class hair services and transformative body sculpting all under one roof.
Today, I Am Beauty is a beloved destination for those seeking exceptional beauty services delivered with genuine care. With over 25 years of experience, Letitia brings artistry and passion to every client, helping each person discover their most confident, beautiful self.
We believe that beauty is personal, and our approach reflects that. Every service is tailored to your unique needs, preferences, and lifestyle.
Our Values
What We Stand For
Passion for Beauty
Letitia believes everyone deserves to feel beautiful. Her passion drives her to stay at the forefront of beauty trends and techniques.
Excellence in Service
From the moment you walk in to the moment you leave, Letitia is committed to providing an exceptional, personalized experience.
Community & Connection
Letitia builds lasting relationships with her clients, creating a welcoming space where everyone feels valued and heard.
Innovation & Education
Letitia continuously learns and evolves, bringing you the latest techniques and products in the beauty industry.
Meet The Founder
Letitia Leid
Over 25 years of experience bringing artistry and passion to every client.
Letitia Leid
Founder & Expert Stylist
With over 25 years of experience in the beauty industry, Letitia founded I Am Beauty to create a space where luxury meets personal care. She specializes in all hair types and textures, color transformations, protective styles, and body sculpting — bringing artistry and passion to every client.
Ready to Feel Great?
Book your appointment today and let Letitia help you discover your most beautiful self.
Book Your Appointment